I'm a guitarist, producer, husband, and father of four based in San Diego, California.

I play lead guitar in Wolves at the Gate.

I run Alarcon Productions.

I coach my kids' sports teams on weekends.

 

That's the foundation. Everything else is built on top of it.

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Over 15 years in the music industry, I've developed a real understanding of what makes people connect with something. Not in theory. In practice. On stages, in studios, and through campaigns that grow genuine audiences without shortcuts.

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That's what Alarcon Productions is built on: Helping brands say something real, and making sure it reaches the people it was made for.

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Real work. Real results. Home for dinner.​​